How to Increase Employee Morale and Improve Productivity
Something is not quite right, not as it should be at the office. It has lost its sparkle, people are not engaging and do not want to be there, but you cannot put your finger on what the problem is other than employee morale is at an all time low and productivity has stalled. May…
Read MoreStructuring blog posts for maximum impact
You need to think of the internet as a vast library or superstore. You don’t go to a store and find all the products jumbled up. They are neatly arranged by categories and by-product. The same is true of a library – when you arrive the shelves are not stacked in a random order. They’re…
Read MoreWrite your meta description like it’s ad copy
Next on your list of things to check, whilst you’re carrying out your SEO Health Check, are your Meta tag descriptions. Just like your title tags they need to be unique for every page. There’s a trend going on here isn’t there? If you get the feeling that the search engines are very interested in…
Read MoreOptimal website structure
Following on from keyword research, you need to build your site architecture and navigation with your human visitors in mind. User experience and SEO have to go hand in hand; quite often, you will come across dilemmas where you need to make a compromise. The compromise should always be in favour of your customers; you’ll…
Read MoreGetting your keywords and website structure right
The words that you and I type into the search engines to find the information we want are called keywords. By providing quality information, being relevant and on topic about specific keywords you can bring targeted traffic to your website from a variety of search engines.
Read MoreThe basics of search engine visibility
To have an effective online presence you need to satisfy a variety of audiences, the people who might decide to buy from you, the people that will help you to sell your service/product and the search engines. Today we’re going to look at your website from the perspective of the search engines.
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