Creating personas for products, customer service and marketing
Whether you run a micro-business with less than ten members of staff or a larger venture with more than fifty, we all run across the problem of having people from our target audience visit our business, online or offline, and going, “that’s not what I’m looking for” before leaving. Whilst you can’t appeal to everyone, it’s…
Read MoreWordPress security essentials
The more you work with WordPress, the more you learn about how people try to crack and abuse it. It’s sad that some people will always try to spoil our fun, and it tarnishes an otherwise great platform. That said, once something becomes so popular, it’s entirely expected that a lot of attention will be devoted to compromising…
Read MoreDoes email marketing work?
I‘m often asked this question by people I meet at events. It’s also not rare for it to pop up during conversations with clients new and old alike. I’d imagine this is because it can be difficult to grasp some of the less tangible benefits of email marketing and to spot why a campaign isn’t…
Read MorePairing WordPress with Amazon’s CloudFront CDN
Like everybody else on the planet, I’m very fond of stuff that just works. Many web developers, myself included, operate on the assumption that something will always break, and that makes it all the sweeter when it doesn’t. With the 2014 version of our company website, we decided to implement Amazon’s CloudFront CDN for all…
Read MoreTwo (failed) attempts at being different
Good marketing doesn’t sound like marketing. It allows the reader to make impressions rather than giving them out prepackaged. It also doesn’t boast or speak ill of other companies. One of the most prevalent phrases used by design agencies in their marketing material is, ‘a different kind of digital agency.’ Its absence in Avidmode’s case…
Read MoreA change is better than a rest
Sometimes things don’t come easy and however hard you work on a challenge, the solution you need doesn’t materialise. When that’s the case, a change of pace is often better than a rest. Temperatures in the western hemisphere are already falling. It’s time to welcome December and embrace the fact that winter will soon be…
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