Algorithmic filtering and why you don’t see what everybody else sees
A search engine is not unlike a black box; we ask it a question, it performs some magic behind the scenes and then spits out an answer for us. Part of this transaction is an assumption on our part, namely that the answer will be honest. And for the most part, it is. After all,…
Read MoreGrowing your business – be S.M.A.R.T about your marketing goals
The thought of sitting down and creating goals for your business, then tracking, analysing and acting on the data can seem like a dreary task and just a little bit of a waste of time. But creating a small set of SMART goals for your marketing campaigns and business will take the edge off and…
Read MoreIs Twitter actually broken?
Although we may not think about it all that much, posting written messages on the internet is very different from the kind of communication we’ve engaged in throughout almost the entirety of our evolution as a species. Never before have we had practically infinite permanence available for even the most banal thoughts we can muster.…
Read MoreCreating customer personas using an empathy map
We’ve looked at one approach to creating customer personas, but now we’re going to take another swing at it from a different angle. Some people find that the more traditional way of creating personas hinders their creativity. If you’re struggling with the process, this might just help. The method we looked at previously was traditional,…
Read MoreClient satisfaction as a service
In a lot of ways, client satisfaction can be seen as a service in and of itself. It won’t be noticed by the end users of the product, be it a website or a marketing campaign, but making the client happy isn’t something that happens on its own. You have to work on it. It…
Read MoreArticle length; don’t panic!
It’s hard enough writing for your business, but then you research and find so much conflicting advice — especially around article length — that you end up overwhelmed and in a spin. So, what do you do? The reality is that an article only needs to be as long as it needs to be. That…
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